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Professional-practice

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

Personas or Procrastination? Rethinking User Profiles in UX Design

Personas or Procrastination? Rethinking User Profiles in UX Design

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

Over the halfway mark: Reflections on my MBA journey at Boston University

Over the halfway mark: Reflections on my MBA journey at Boston University

# Over the halfway mark: Reflections on my MBA journey at Boston University I'm officially **over ...

How to prove UX delivers business value - beyond the fluff

How to prove UX delivers business value - beyond the fluff

# "UX needs to show business value!" Okay... But HOW? I've been seeing a lot of these types of po...

Most companies don't fail at change - They fail at leading people through it

Most companies don't fail at change - They fail at leading people through it

# Most companies don't fail at change - They fail at leading people through it What's one thing th...

Why Dubai's tech scene struggles - And how to fix It

Why Dubai's tech scene struggles - And how to fix It

# Why Dubai's tech scene struggles - And how to fix it I've interviewed a handful of this year, so...

Dubai can be a global tech powerhouse - If it stops holding itself back

Dubai can be a global tech powerhouse - If it stops holding itself back

# Dubai can be a tech Powerhouse - But only if it stops holding itself back Y'know what the bigges...

From UX to Business Strategy - Looking back at my MBA journey

From UX to Business Strategy - Looking back at my MBA journey

15 years ago, I never thought I'd be here. I just finished a global supply management simulation...

Sales-led is fine. Sales-run chaos is not

Sales-led is fine. Sales-run chaos is not

# Sales-led products can be powerful - If it's done right Sales-led isn't the enemy. In fact, it ca...