If you’re prioritizing features over feedback, you’re not building a product—you’re burning resources

A lot of teams confuse activity with progress.

Shipping more features doesn’t mean you’re moving forward.
It might just mean you’re moving faster in the wrong direction.

Here’s what too many teams get wrong—and how to fix it:

1. Features ≠ Solutions

Just because something looks good in a backlog doesn’t mean users want it.
If it doesn’t solve a real problem, it’s just expensive clutter.

And unused features?
They’re not just wasted effort—they’re technical debt.

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2. Build feedback loops, not feature lists

• Run regular usability tests
• Collect feedback across channels
• Use the data to make decisions
• Track adoption like your job depends on it—because it does

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3. Prioritize by impact, not ego

• Score every idea against user pain
• Kill features no one uses
• Invest only in what moves the needle

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4. Put users at the center of development

• Start with research
• Validate before you build
• Test during, not after
• Iterate like your roadmap depends on it—because it does

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5. Rethink metrics

How many features you shipped is worthless if you solved zero user problems.

• Start measuring how many problems you solved
• Track satisfaction alongside usage
• Monitor what breaks, not just what’s built

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At the end of the day, your users don’t care how much you’ve built.
They care about what actually works for them.

Unused features don’t drive growth.
Satisfied users do.

Stop guessing.
Start listening.

And build what matters.