I'm a Dubai-based UX and Product Management Consultant helping startups and businesses build scalable solutions that deliver measurable growth
Practical design for business growth.
I believe in a no-nonsense approach to design and product management, where innovation meets pragmatism, and every interaction becomes an opportunity to create value. I focus creating practical and actionable strategies that align user needs with business goals to deliver sustainable growth and measurable outcomes.
What I bring to the table
- Transform complex challenges into scalable, user-centric solutions.
- Optimize workflows to enhance operational efficiency.
- Deliver measurable results through innovative, user-focused strategies.
- Drive innovation by leading and aligning cross-functional teams.
Experience
Head of User Experience at TinkerList.tv (Nov 2023 - Now)
Interim Head of UX (Feb 2023 - Nov 2023)
Senior User Experience Designer (May 2021 - Feb 2023)
At TinkerList.tv, a B2B SaaS platform, I lead UX strategy and research to drive product development tailored to media and entertainment companies. My work focuses on delivering scalable, user-centric solutions by championing a lean UX process, developing modular design libraries, and optimizing workflows. By advocating for and encouraging cross-functional collaboration, I ensure alignment between product goals and user needs, which enables measurable improvements in engagement and efficiency.
Senior Customer and User Experience (CX/UX) Designer at Ecomz (Feb 2020 - May 2021)
At Ecomz, a B2B2C e-commerce platform, I spearheaded the redesign of a no-code website builder, improving user experience and product efficiency. My strategic UX initiatives enhanced platform scalability, resulting in significant SEO performance gains and streamlined design and development workflows.
Learn more about my experience and achievements by downloading my resume.
Education
Boston University
Master's of Business Administration (MBA) . Expected conferral 2026I am currently pursuing an MBA at Boston University to build up my business acumen and bridge the gap between design, product, and business.
American University of Sharjah
Bachelor's of Architecture . N.A.A.B Accredited . 2014I completed 178 credits split between architecture, visual communication, and product design.
University of Virginia - Darden School of Business
Digital Product Management Specialisation . 2020 View CertificateWhat I'm reading
Hooked: How To Build Habit-Forming Products by Nir Eyal
What I like about this book so far is how conscious the author is about the ethical implications of the Hook Methodology. It's an eye-opening book that doesn't shy away from applied behavioural psychology.
The Lean Startup by Eric Ries
As a UX specialist, I had some reservations towards anything Lean. I am a fan of Lean "Start-up" when executed correctly, but that's easier said than done for many start-ups. I highly recommend this book if you want to learn how to optimise your team's workflow in an innovative environment.
The Little Book Of Common Sense Investing by John Bogle
I never miss an opportunity to preach about financial literacy and investing. Many designers shy away from financial matters, but we owe it to ourselves to learn more about it. As individuals, it helps secure a brighter future. As professionals, it helps align research and design with business needs. Bogle's philosophy mirrors the modernist designers' mantra: "Less is more". There is no magic involved, just passive, diversified, low-cost mutual funds and compound interest. This book is a must-read if you want to get serious about investing.
View the full reading list arrow_forwardLet's make your goals a reality
Got a project, question, or opportunity in mind? Let's connect. Share a bit about yourself, and I'll get back to you within 1–2 business days. Whether it's about UX solutions, product strategy, or recruitment, I'm here to help
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