Designing with Purpose, Driving Growth

Hi, I’m Moe Hachem. I’m a Dubai-based UX consultant specializing in product management, and digital transformation.

Practical design for business growth.

I believe in a no-nonsense approach to design — where innovation meets pragmatism, and every interaction is an opportunity to generate value for business growth. My approach is simple: Create strategies and designs that are practical, actionable, and measurable.

Experience

Currently

Head of User Experience at TinkerList.tv (November 2022 - Now)

Interim Head of UX (March 2022 - November 2022)

User Experience Design (May 2021 - November 2022)

At TinkerList.TV, I lead user research initiatives, employing both qualitative and quantitative methodologies to drive product development. I foster cross-functional team collaboration, ensuring product goals align with user requirements. My contributions include championing a lean UX process, innovating modular design libraries, and streamlining UX meetings, processes, and workflows to enhance design efficiency.

Previously

Senior Customer and User Experience (CX/UX) Designer at Ecomz

I spearheaded design initiatives, including a no-code e-commerce website builder and a comprehensive UX overhaul of the platform. My work boosted SEO traffic and significantly improved product development efficiency.

Education

Boston University logo

Boston University

Master's of Business Administration (MBA) . Expected conferral 2026

I am currently pursuing an MBA at Boston University to build up my business acumen and bridge the gap between design, product, and business.

American University of Sharjah logo

American University of Sharjah

Bachelor's of Architecture . N.A.A.B Accredited . 2014

I completed 178 credits split between architecture, visual communication, and product design.

University of Michigan logo

University of Michigan

User Experience Research and Design Specialisation . 2020 View Certificate
University of Virginia - Darden School of Business logo

University of Virginia - Darden School of Business

Digital Product Management Specialisation . 2020 View Certificate
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What I'm reading

Now Reading

Hooked: How To Build Habit-Forming Products by Nir Eyal

What I like about this book so far is how conscious the author is about the ethical implications of the Hook Methodology. It's an eye-opening book that doesn't shy away from applied behavioural psychology.

Previous

The Lean Startup by Eric Ries

As a UX specialist, I had some reservations towards anything Lean. I am a fan of Lean "Start-up" when executed correctly, but that's easier said than done for many start-ups. I highly recommend this book if you want to learn how to optimise your team's workflow in an innovative environment.

The Little Book Of Common Sense Investing by John Bogle

I never miss an opportunity to preach about financial literacy and investing. Many designers shy away from financial matters, but we owe it to ourselves to learn more about it. As individuals, it helps secure a brighter future. As professionals, it helps align research and design with business needs. Bogle's philosophy mirrors the modernist designers' mantra: "Less is more". There is no magic involved, just passive, diversified, low-cost mutual funds and compound interest. This book is a must-read if you want to get serious about investing.

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Let's Collaborate to Shape Your Digital Journey

Looking to kickstart or improve an underperforming product? Taking a leap into the digital world? Whatever it is, I’m here to help — just reach out to me using this form.

Your information is confidential — I will never share it with anyone, for any reason.