Personas or Procrastination? Rethinking User Profiles in UX Design

Personas or Procrastination? Rethinking User Profiles in UX Design

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent crafting intricate profiles, complete with hobbies, income brackets, favorite dog breeds, even pick...

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

Conquering Math: Rewriting the Story That Held Me Back

Conquering Math: Rewriting the Story That Held Me Back

I’m halfway through my MBA, and what a ride it’s been. I just wrapped up my second semester, and g...

Pricing Strategies and Business Models: Reflections on My MBA Journey

Pricing Strategies and Business Models: Reflections on My MBA Journey

I've been reflecting on my first semester at Boston University's Questrom School of Business, and I...

Should UX Designers Learn to Code?

Should UX Designers Learn to Code?

As a UX Designer, should you be expected to create design interventions by coding? It's a question...