The design industry worships gurus, but it's the realists who do the work

The design industry worships gurus, but it's the realists who do the work

The design industry worships gurus — but it's the realists who do the work. Most designers cycle through some version of this: --- ### 1) The Idealist (early career) You leave school thinking you...

Revenue will always be king

Revenue will always be king

Revenue will always be king. It's the one metric businesses can't ignore. And unless design leade...

A Ministry of AI in Lebanon?

A Ministry of AI in Lebanon?

A Ministry of AI in Lebanon? I almost never talk about Lebanon, but this news honestly made me laug...

UX doesn't need prophets. It needs practitioners

UX doesn't need prophets. It needs practitioners

UX doesn't need prophets. It needs practitioners. Our field loves to deify gurus, between Don Norma...

Most people won't survive the next era of design

Most people won't survive the next era of design

Most people won't survive the next era of design. Not because they're untalented, but because they...