April 17, 2026
60 seconds to spot what was costing AED10,000s+ in MRR
Most conversion problems aren’t about the offer—they’re about where it shows up. If your strongest hook is buried, users leave before they ever see it.
April 16, 2026
What an AI taskforce should actually produce (and what it enables)
Most AI taskforces focus on tools and policies. The real outputs are structural: a knowledge map, context index, workflow, diagnostic instinct, and team alignment.
April 15, 2026
The AI taskforce problem: why most companies form them wrong
Most companies form AI taskforces around tools and policies before diagnosing where knowledge lives and where friction concentrates. That sequencing mistake is why many AI efforts underperform.
April 14, 2026
Sila: building an event platform for a market that coordinates everything over WhatsApp
Sila is an event platform designed for GCC organizers running small, high-frequency events. It replaces fragmented workflows with a system built around how events are actually coordinated in the region.
April 13, 2026
SR-SI in practice: what a context document actually looks like — and what it replaced
A concrete look at how SR-SI works in practice: what the context document contains, how it’s structured, and how it replaces the hidden re-explanation overhead of AI-assisted development.
April 9, 2026
Why I’m building five products at once — the honest answer
Building multiple products in parallel isn’t about hustle or diversification—it’s a response to uncertainty, enabled by infrastructure, and constrained by strict kill criteria.