Turn product decisions into business outcomes
Most teams separate strategy, UX, product, and operations then lose momentum between decisions and delivery. I connect those moving parts into a practical execution system, so product decisions map back to revenue, shipped work, and measurable business impact.
Get an instant diagnosis of your execution friction.
Describe the product friction you’re dealing with. This AI tool uses my methodology to generate an immediate analysis and route you to the most relevant service.
Selected Work
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DAU Growth
3,750%
TL Platform Suite
Led the UX overhaul of the Cuez newsroom platform. Replaced a fragmented workflow with a modular system, driving massive user growth and a $2M enterprise contract expansion.
Cost Avoidance
AED 220,000+
AI-Augmented UX Development
A case study on replacing the traditional 'design-then-code' waterfall with an AI-augmented loop. By treating AI as a junior dev with a 'memory prosthesis,' we compressed a 10-week project into 12 days, saving €20k+ while delivering production-ready React code.
Conversion rates
1333%
Ecomz
Redesigned the B2B platform architecture to align with SEO strategy. Cleaned up the merchant onboarding flow to reduce friction and drop-off significantly.
How I can help.
I operate through 4 core engagement models, with specialized add-ons when needed.
Explore ModelsProduct Systems Audit
Where every engagement starts.
Embedded Leadership
Fractional leadership to keep shipping coherent.
Workflow Systems
Close the handoff gap. Ship without rework.
AI Integration Workshop
Most teams don't have an AI problem. They have a clarity problem.
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
Let's move your product forward
Working on something that needs a clearer path from strategy to execution? Let's talk. I typically reply within 24 hours.