Fix the gap between product strategy and execution.
I help founders and product teams reduce friction, tighten alignment, and turn decisions into shipped work.
From product direction to design handoff and delivery rhythm, I help teams build a clearer path from decision to execution—without weeks lost to ambiguity, rework, and cross-functional drag.
Get an instant diagnosis of your execution friction.
Describe the product friction you’re dealing with. This AI tool uses my methodology to generate an immediate analysis and route you to the most relevant service.
Selected Work
View All Cases
TL Platform Suite / 3,750%
Led the UX overhaul of the Cuez newsroom platform. Replaced a fragmented workflow with a modular system, driving massive user growth and a $2M enterprise contract expansion.
AI-Augmented UX Development / €50,000+
A case study on replacing the traditional 'design-then-code' waterfall with an AI-augmented loop. By treating AI as a junior dev with a 'memory prosthesis,' we compressed a 10-week project into 12 days, saving €20k+ while delivering production-ready React code.
Ecomz / 1333%
Redesigned the B2B platform architecture to align with SEO strategy. Cleaned up the merchant onboarding flow to reduce friction and drop-off significantly.
Clarity Sprint
Execution diagnosis. Shipping plan in 5–14 days.
Embedded Leadership
Fractional leadership to keep shipping coherent.
Workflow Systems
Close the handoff gap. Ship without rework.
AI-Powered MVP Prototyping
A prototype that respects real constraints—fast.
AI-Assisted Development Workshop
Treat AI as a collaborator, not a stateless tool.
Strategic Advisor
Founder-level clarity when decisions are costly.
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
Let's move your product forward
Have a product, UX, or team challenge? Let's talk. I work with founders, product leads, and startups across Dubai and beyond to help solve tough problems and accelerate growth.
Use the form to get in touch. I typically reply within 1-2 business days. All messages are confidential.