Dubai, UAE • Available Q3 2026

Turn product decisions into business outcomes

Most teams separate strategy, UX, product, and operations then lose momentum between decisions and delivery. I connect those moving parts into a practical execution system, so product decisions map back to revenue, shipped work, and measurable business impact.

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Credentials & Reach

Former Head of UX @ Cuez MBA · High Honors Global Reach (US, EU, ASIA) Dubai-based

DAU Growth

3,750%

Revenue Impact

AED 8.5M+

Cost Avoidance

AED 535K+

Years Experience

10+

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Selected Work

View All Cases

DAU Growth

3,750%

TL Platform Suite

Led the UX overhaul of the Cuez newsroom platform. Replaced a fragmented workflow with a modular system, driving massive user growth and a $2M enterprise contract expansion.

Cost Avoidance

AED 220,000+

AI-Augmented UX Development

A case study on replacing the traditional 'design-then-code' waterfall with an AI-augmented loop. By treating AI as a junior dev with a 'memory prosthesis,' we compressed a 10-week project into 12 days, saving €20k+ while delivering production-ready React code.

Conversion rates

1333%

Ecomz

Redesigned the B2B platform architecture to align with SEO strategy. Cleaned up the merchant onboarding flow to reduce friction and drop-off significantly.