Turn product decisions into business outcomes
Most teams separate strategy, UX, product, and operations then lose momentum between decisions and delivery. I connect those moving parts into a practical execution system, so product decisions map back to revenue, shipped work, and measurable business impact.
Get an instant diagnosis of your execution friction.
Describe where product work is getting stuck. The diagnostic reads the pattern, turns it into a plain-language analysis, and points you toward the service that best fits the problem.
Selected Work
View All Cases
Target Weekly Participation
≥30%
Dubai-Based Recycling Start-Up
An anonymized service-design case on turning residential recycling from a voluntary chore into a building-level operating model with stakeholder research, cleaner workflow, payer value, proof, and validation logic.
Conversion rates
1333%
Ecomz
Redesigned the B2B platform architecture to align with SEO strategy. Cleaned up the merchant onboarding flow to reduce friction and drop-off significantly.
Adoption at Launch
25%
Oasis Grocery
Led user research and product flows for a Lebanon grocery delivery startup, with trust and quality-control lessons relevant to UAE retail teams.
How I can help.
I operate through a main consulting ladder, with implementation and specialist offers when the situation calls for them.
Explore servicesProduct & UX Diagnostic
3-7 business daysA focused product and UX diagnosis before the work gets bigger.
AED 8K-14K
Product Systems Audit
1-3 weeksService design meets MBA for product organizations.
AED 15K-25K+
Strategic Advisor
2-3 month minimumProduct and UX critique for leaders making costly decisions.
AED 12K-25K/month
Fractional Product & UX Leadership
3-month minimumSenior product and UX leadership without defaulting to a full-time hire.
from AED 25K/month
Featured Insights
The LLM Structural Crisis: Solving Context Decay with the AI Memory Prosthesis
A methodology for stabilizing long-running AI workflows, reducing token waste by 85% using Simulated Recall via Shallow Indexing (SR-SI).
From ACCM Executive Talks: The Human Side of AI Adoption
AI adoption is rising fast, but are we leaving people behind? Key takeaways on UX, automation, and the human cost of innovation.
Let's move your product forward
Working on something that needs a clearer path from strategy to execution? Let's talk. I typically reply within 24 hours.