Protocol: building a fitness OS for coaches who've outgrown their tools

Protocol: building a fitness OS for coaches who've outgrown their tools

Protocol launched March 1, 2026. In its current form, it's free to use for personal training — any athlete can sign up and use it to manage their own programming. The longer-term direction is B2B2C: i...

From Design Intent to Working Components

From Design Intent to Working Components

Most teams solve visual consistency the same way: they rely on developers remembering the design dec...

Why AI context degrades — and the architectural fix that actually works

Why AI context degrades — and the architectural fix that actually works

Every team that works with AI long enough hits the same wall. The sessions start sharp. The model kn...

Building with no audience, no signal, and no external pressure

Building with no audience, no signal, and no external pressure

Building with no audience, no signal, and no external pressure. What that's actually like. There's ...

The real cost of a broken handoff — and why it never shows up in your retrospective

The real cost of a broken handoff — and why it never shows up in your retrospective

The retrospective says: miscommunication. Misaligned expectations. Unclear requirements. It never s...