Pricing Strategies and Business Models: Reflections on My MBA Journey

I’ve been reflecting on my first semester at Boston University’s Questrom School of Business, and I’m pleasantly surprised by how much I’ve enjoyed diving into the world of business through my MBA journey. The insights gained into the intricacies of businesses, their operations, and their intersection with UX and Product have been eye-opening.

One concept that has particularly intrigued me is product pricing strategies. Understanding how pricing plans are designed to capture value from diverse customer segments with varying needs and price sensitivities has been enlightening. From bundling to offering free products or services, I’ve learned that strategic pricing can overcome price sensitivity barriers.

Furthermore, grasping the distinctions between businesses as product providers, service providers, or platforms has provided me with a newfound clarity on their respective roles and functions. Exploring how externalities can be leveraged to create value cycles has also been a fascinating aspect of this learning journey.

While these concepts may have been lingering in the back of my mind previously, formalizing and defining them has equipped me with the confidence to engage in discussions around pricing strategies more effectively.

As I eagerly anticipate the start of the next semester, which promises a focus on quantitative analysis, I’m both excited and admittedly nervous. Nonetheless, I’m ready to embrace this new stage of learning, where measuring and managing performance with data will take center stage.