Insights

• Moe Hachem
• September 3, 2024
• • Anecdotes,
  • Lessons

Conquering Math: Rewriting the Story That Held Me Back

I’m halfway through my MBA, and what a ride it’s been. I just wrapped up my second semester, and g...

• Moe Hachem
• September 15, 2024
• • Professional Practice,
  • Design

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

• Moe Hachem
• September 30, 2024
• • Professional Practice,
  • Design

Personas or Procrastination? Rethinking User Profiles in UX Design

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...