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Conquering Math: Rewriting the Story That Held Me Back

Conquering Math: Rewriting the Story That Held Me Back

I’m halfway through my MBA, and what a ride it’s been. I just wrapped up my second semester, and g...

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Back to Basics: Why UX Should Be About Simplicity, Not Storytelling

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

Personas or Procrastination? Rethinking User Profiles in UX Design

Personas or Procrastination? Rethinking User Profiles in UX Design

Everyone tells you, "Know your user! Create detailed personas!" We've all been there - hours spent...

Why Dubai's tech scene struggles - And how to fix It

Why Dubai's tech scene struggles - And how to fix It

# Why Dubai's tech scene struggles - And how to fix it I've interviewed a handful of this year, so...

From UX to Business Strategy - Looking back at my MBA journey

From UX to Business Strategy - Looking back at my MBA journey

15 years ago, I never thought I'd be here. I just finished a global supply management simulation...